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Case Study #35: Jazz Guitar Lessons and $250k Annual Revenues

February 21, 2020 / by Apex Business Advisors



For some years, Marc-Andre Seguin was the typical struggling artist, specifically, of the musical variety. But unwilling to face the fate of so many before him, he decided to create a blog about his music, and almost a decade later, that site pulls in a cool $250,000 a year in revenues. How did he get there and where is headed? Let’s take a closer look!


Beginnings

Marc-Andre first started by simply providing some content about jazz guitar pieces and improvisation. He would link to Google Adsense and Amazon Affiliates, earning revenues from the growing number of visitors to his blog. Some of these clicks would earn him 15 cents, others 30 cents. He also began to charge for PDF versions that could be downloaded and also allowed people to book private lessons with him via Skype. Click here to read more…

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